How to generate maximum value for your customers with content marketing
The value that quality content brings to the inbound attraction phase is well known . Thanks to a solid content marketing strategy, we can exponentially increase qualified traffic to our website. Users who will later become leads and - in short - customers.
But the content can also help us to retain our customers . How? In this article we will explain it to you. With these tips by Parkview Islamabad your content marketing will serve to generate the maximum possible value for your customers, help them with their problems and, why not, turn them into prescribers of your brand.
Content marketing is a powerful tool in the Inbound attraction phase, but also in the customer loyalty process
Content marketing as a tool to retain customers
The content marketing or content marketing aims to provide customers and prospects value information , answer your questions and needs and bring them closer to our company or brand.
Who better than you can provide relevant data about your products or services, and help users find answers to their questions? Doing content marketing will not only help you gain visibility, but also help your prospects perceive you in a positive way , as an expert in your market and a close professional willing to help them.
If, in addition, we not only provide valuable information for those who are in the consideration phase, but we are able to advise and be useful to those who are already customers, we can also build loyalty through content.
When does content marketing start to pay off?
Loyalty with content marketing
Within customer loyalty strategies, content marketing has a strong presence , both as a unique or complementary action to other marketing tactics .
How does content marketing help loyalty and engagement generation ?
- Because it contributes to the interaction between the brand and its customers
- The client acquires a positive and close vision of the company
- This vision becomes a feeling of belonging , since the contact through the content and the resolution of doubts is constant.
Content marketing has a special weight in the creation of value and engagement, either by itself or as support for other actions that are executed in the strategy
What content adds value to your customers
There are different content formats that you can incorporate into your content marketing strategy to add value to your customers:
Blog: it is the quintessential center of your content strategy, although not the only format. You should take advantage of your blog to create articles that help your and clients to meet their goals and solve their doubts.
Newsletter: the e-mail marketing is perfect to spread your content from your contacts. You can create special newsletters for clients with exclusive offers or content designed for them, make them feel special!
You may be interested: Tips to improve the open rate of emails
Videos: in addition to helping to position your post, videos are an excellent way to share content in a much more enjoyable and, of course, visual way. If you dare, you can even be the image of your own explanatory videos. and take the opportunity to show the most human face of your company.
Webinars / live actions: take the opportunity to give your customers special training on some new aspect of your products (for example, new features of your tool) or to take advantage of its full potential. You can do them live or use digital channels to connect with your users via webinar.
How to create content that helps build customer loyalty
As pointed out by Magic Flight Studios , “content marketing implies a strategic approach that focuses on providing content through blogs, videos, social networks or other media that add value to attract a target audience and drive customer action. profitable".
But how do you create that quality content? Here are some tips:
<![if !supportLists]>1. <![endif]>Write what your client really wants to read
It seems very obvious, doesn't it? Well, actually it is not so much. You have to know your buyer persona very well , how they are talking and what they relate to. Learn about trends and sign up for their social groups to see what issues your customers are concerned about. Help them find useful information in their industry without spending hours searching.
<![if !supportLists]>2. <![endif]>Answer their main questions
Your buyer persona have some main questions , so answering them is a good starting point for creating valuable content. Focus on solving their problems, guiding them and giving them advice. In this way they will not only read you, but it will be much easier for them to share you.
<![if !supportLists]>3. <![endif]>Customize your content
Identifying your audience also means segmenting it. Create specific content for each of your subgroups of clients (by sector, segment, position…), with which they feel identified, understood and listened to.
<![if !supportLists]>4. <![endif]>Share case studies and success stories
Writing and publishing your own success stories is a very useful way to show your products or services without having a direct sales approach. In addition, it will help your clients and potential clients better understand how your company can help them improve their business.
<![if !supportLists]>5. <![endif]>Listen to their reactions and draw conclusions
Observe how users react to your content: for example, the level of interaction in social networks, the number of clicks on a newsletter, time spent on the page ... And take advantage of this information to perfect your content marketing strategy and do it much more effective.
Take advantage of the information on how your users react to your content to make a much more effective content marketing strategy
Now that you know that you already know how to create an effective content marketing strategy and what formats you can use, you can start creating your own. If you have any questions, contact us , we will be happy to help you!